

Jay Long
Software Engineer & Founder
Published October 15, 2025
Updated March 5, 2026
I had my first pitch meeting yesterday. Wild experience. I didn't even realize it was my first until afterward. I've always been the CTO, the lead engineer. Someone else does the pitching. This time it was me, and I didn't clock that until the drive home.
It went well. No funding agreement came out of it, but my confidence is through the roof. Which is funny, because right after the meeting I felt like the whole thing was a disaster.
The objective was simple: secure financing. The business owner had been connected to me through his manager, and I'd built some rapport early on by troubleshooting his website. But as the meeting got closer, his energy shifted. Communications got odd. He grew distant.
The meeting itself got canceled, then rescheduled late on a Sunday. Monday was packed with client work, so I stayed up late cramming. I wrote a 1,000-to-2,000-word plan (which actually started as a Grok prompt for vanilla HTML/JS) and built out CMS and CRM prototypes in about two hours. Phase three of the strategy, the AR and IoT stuff, was too advanced to demo live, so I described it through text and images.
When I walked in, the owner's energy was off. He seemed unmotivated, like he was doing a favor for his manager. Wishy-washy. I could tell the manager was the one who pushed for the meeting, and I got the sense he wanted cheap digital marketing, not the full phase two and three vision I was presenting.
But the owner asked questions about phase three. Real questions, not just polite nodding. That told me something. Even someone who wasn't fully bought in could see the potential in what I was laying out.
Right after, I felt like I'd wasted my time. I could've been serving paying clients. I could've spent that time with my son. My wife was actually more disappointed about it than I was, which is saying something. But I rebounded fast.
I went back and looked at the demo I'd put together. It was substantial. Near-MVP. I'd built that in a couple hours on no sleep, and it was good. That's when the shift happened.
The strategy is solid. CMS, CRM, AR/IoT for death care. I can execute this solo, or I can pitch it elsewhere. My wife has connections in the death care space, and there are investors out of state who won't have the small-town mindset I keep running into locally.
The meeting was worth it for reasons I didn't expect. It forced me to document everything, prototype fast, and organize ideas that had been floating around. It proved I can pitch. And it confirmed that the work my wife and I are building toward in death care is aligned.
I'm dedicating real time to this now, daily and weekly. I'm going to find the right investors. And honestly, that owner might look back on this as their "Slack moment." They had a shot at something real and didn't see it.
I'm moving forward either way.